Marie BOURROUX

ABB Robotics - Customer Quality Experience team

- Led the internal Voice of Customer (VoC) collection for the entire Robotics division via NPS and Medallia (CX Management) Software
- Conducted omnichannel data collection, analyzing customer feedback to identify key trends for product and service improvements.
- Organized and facilitated Design Thinking workshops
- Implemented new CX KPIs using NLP-powered sentiment analysis, contributing to ABB Robotics 2028 Strategy.
- Acted as a Customer Experience Advisor for the new Marketplace development project, ensuring user feedback was integrated to enhance engagement and satisfaction.

- Additional: Part of the Female Mentoring and Development Program 2023-2024 cohort

METRON is an international cleantech based in Paris, which offers a digital solution to accelerate the Digital and Energy Transition of multi-site industrial groups.

METRON provides an Operational Energy Management System (SaaS), METRON-EVA® Suite, which enables energy users to optimize their sustainability, energy efficiency and team productivity. This AI based solution, combined with its unique expertise, brings concrete results such as:
- Controlled Energy consumptions
- Constant reduction of carbon footprint
- Augmented Energy Manager
- New energy efficiency and optimization practices

VIE contract as a Marketing & Innovation Specialist in Boston. Working for the EcoStruxure Asset Advisor IIoT solution, a suite of cloud-based electrical asset management software and digital services for critical electrical distribution equipment. It evaluates live data from critical connected assets and applies advanced analytics to identify potential failure modes.

1. Business monthly reporting:
- Build and implement business reporting through Tableau software (Spec definition, data source aggregation, Salesforce integration) for EcoStruxure Asset Advisor offers.
- Monthly publication and internal communication to business leadership

2. Competition analysis and Third Parties partnerships (Digimind tool) Drive competition and market analysis to Asset Performance Management, Predictive Maintenance, Condition Monitoring ...

3. Communication & Content support:
- Monthly webinar animation and organisation to Country Marketing Leader and Field Service VPs Around 70 people audience
- Support for sales kit, use cases and success stories production

4. Field service recognition program (Digital Trophy Program) for +200 Field Service Sales and Representatives:
- Create the program from scratch: define goals, rules, budgeting, communication plan, etc.
- Create report analysis with Salesforce and Tableau
- Lead the communication internally in all company through Yammer (Animated video creation, content publication, etc.)

Currently working under a VIE contract for EcoStruxure Asset Advisor, an IIoT Digital Asset Management solution, as a Marketing & Innovation Specialist in Boston. I have four main missions:

1. Business monthly reporting:
- Build and implement business reporting through Tableau software (Spec definition, data source aggregation, Salesforce integration) for EcoStruxure Asset Advisor offers.
- Monthly publication and internal communication to business leadership

2. Field service recognition program (Digital Trophy Program) for +200 Field Service Sales and Representatives:
- Create the program from scratch: define goals, rules, budgeting, communication plan, etc.
- Create report analysis with Salesforce and Tableau
- Lead the communication internally in all company through Yammer (Animated video creation, content publication, etc.)

3. Competition analysis and Third Parties partnerships (Digimind tool) Drive competition and market analysis to Asset Performance Management, Predictive Maintenance, Condition Monitoring ...

4. Webinar animation Organisation and animation of monthly webinars to Country Marketing Leader and Field Service VPs Around 70 people audience

During this one year Work/Study contract, I graduating from my Master in Innovation Management while working in Schneider Electric.

From September to January, I worked in the Innovation and Incubation team, related to the Customer Experience service, to implement innovation management within my department.

My missions were:
- Organization and animation of creativity workshop or hackathon (with the I&I team or other teams)
- Create ideation process to be reused by the team and other project managers
- Communicate internally about innovation (mainly on Yammer)
I developed competencies on :
- Agile project management: SCRUM, User stories, User journey etc.
- Creativity session: using creative tools such as Lego Serious Play and Design thinking, produce deliverables before and after the session
- Writing articles about the different innovative project of the team with visual creation

I changed my position in January for the “Offer creation & Innovation Governance” entity, responsible of the Innovation Knowledge Management. Thus, I guide the Schneider projects teams in the appropriation of the new innovative methods (Design Thinking, Lean innovation, Value Proposition, Business Model Canvas …) for their own innovative projects.

One year Work/Study contract, I graduated from my Master in Innovation Management while working in Schneider Electric.

My main missions were to implement innovation management methodologies within project teams in Schneider Electric.

- Organization and animation of creativity workshop and hackathon
- Implementation of an internal tool box around Design Thinking, Lean innovation, Value Proposition, Business Model Canvas …
- Training and coaching of the project teams, with both marketers and engineers, to integrate the Innovation Management methodologies within their projects.


I developed competencies on :
- Agile project management: SCRUM, User stories, User journey etc.
- Creativity session: using creative tools such as Lego Serious Play and Design thinking, produce deliverables before and after the session
- Mastering St Gallen Business Model Navigator

The Guinness Enterprise Centre is the largest enterprise centre in Ireland. They are offering working space for ambitious and innovative companies with a vibrant entrepreneurial community. With around 200 startup companies and more then 500 people employed on-site, the GEC is the best place to grow in Ireland.

During this internship my work was mainly focus on:
- Developing international universities' partnerships with the GEC (HEC Paris, IE Business School, Cambridge Business School, Kellogg Chicago and many other ...). 15 agreements were signed from prestigious universies around the world.
- Project development for an alliance between students and startups
- Animation of the entrepreneurial community (Events for the entrepreneurs, welcoming delegations, etc.)
- Participation and animation of marketing meet-up with the startups
- Participation of the Dublin Business Innovation Centre (DBIC) events
- Involvement in the Futurescope event