Résumé
>>>Expertise in Sales & Marketing for Cosmetics: Over 7 yrs of experience, building brands in strategic markets
>>>Strong Finance background: Total of 3 yrs of experience in Finance/Controlling, in multinational companies
>>>Deep knowledge of Middle-East markets: More than 8 yrs of experience in the ME, with leading luxury brands
Expérience professionnelle
Senior account manager, beauty
Burberry
De Novembre 2015 à Aujourd'hui
- Managing the brand in the Middle-East region, reporting to General Manager EMEA in London
- Setting commercial & pricing, marketing (ATL&BTL), training and merchandising strategies
- Managing Dubai Beauty team of 3 people & indirectly managing 6 local Brand Managers
- Leading strategic regional projects: niche fragrance collection launch, makeup 360˚ taskforce
- Identifying and capturing new growth drivers for the business (markets, channels, products)
- Driving e-commerce business development with key partners (Sephora, Wojooh, Ounass)
- In charge of the global transition to Coty for the ME region
> Restructured ME Beauty business and transformed business model from sell-in to sell-out
> Negotiated new distribution agreements & reinforced control over local investment budgets
> Recruited and developed Dubai Beauty team to strengthen regional presence & local relevance
> Implemented brand elevation strategy: established flagship locations, reduced depth of fragrance distribution, built new pillar franchises, launched niche fragrance collection
> Repositioned make-up category: distribution, awareness & activities, staffing & training
> Delivered 15/16 and 16/17 turnover targets & increased market-shares in Sephora ME (x1.7)
> Successfully planned & executed 3 major commercial fragrance launches in 18 months
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