Expériences professionnelles

Marketing manager

Lesaffre - Procelys , Milwaukee

De Avril 2016 à Aujourd'hui

- Market intelligence and identification of potential of product developments.
- Development of the product portfolio according to the global portfolio strategy.
- Development of technical and marketing documents to support sales.
- Organization for US Biotech Exhibitions to promote brand awareness.
- Assessment and management of the US marketing budget.

Marketing assistant

Lesaffre - Procelys , Maisons-alfort

De Mars 2015 à Mars 2016

• Support the deployment of the new Business Unit’s visual identity: Project including the work to find the new name and new logo of the BU, the work with a graphic designer to implement the new corporate theme, the new commercial documents, the press and customers briefs…
• Develop marketing tools to support commercial activities as well as communication projects.
• Conducted a business analysis of one our key market segment (the biopharmaceutical industry) to assess the positioning of a new product developed by the company.

Formation complémentaire

Master Microbiologie Appliquée et Génie Biologique

AgroParis Tech - Microbiologie

0000 à Aujourd'hui

• Main courses in industrial microbiology and marketing.
• Entrepreneurial project was conducted during 6 months where we chose to launch an energy drink start-up with an effective marketing strategy, necessary for the success on this highly competitive market. A detailed business plan and a pitch were finally delivered.

Parcours officiels