Situation professionnelle
Souhait professionnel
- Directeur (général)
- Directeur du marketing
Résumé
More than 10 years of experience adapting my professional skills in international companies such as Management, Commercial, Business Intelligence, Strategic Marketing, Financial Marketing, Digital Marketing and Traditional Marketing.
Expériences professionnelles
Business developper latam & telematics project series
Fagor Electronica S. Coop. , San isidro
De Novembre 2018 à Aujourd'hui
- Management of the telemetry project in the production chain of Hino in Columbia for serial introduction.
- Link between client and technical team to achieve the implementation of the Colombia Series project (15 pers).
- Administration of material and intangible resources for the proper functioning of the Colombia Series project.
- Business Developement for implementation of a series project in telematics.
- Commercial development of new business model in the world of telematics.
- Commercial development of the LATAM market through definition, search, evaluation and validation of distributors to achieve an turnover of 1 500 000 ME.
- Accompaniment of the elaboration and completion of the marketing and commercial strategy of distributors in Colombia, Guatemala and Panama.
Business developper latam
Fagor Electronica S. Coop. , Arrasate - CDI
De Mars 2018 à Novembre 2018
- Management of the telemetry project in the production chain of Hino in Columbia for serial introduction.
- Development of new business models in the world of automotive telematics.
- Use of telematics as a business tool and support for big data.
- Development of the LATAM market through the definition, search, evaluation and validation of distributors to achieve a turnover of 1 500 000 ME.
- Accompaniment of the elaboration and completion of the marketing and commercial strategy of distributors in Colombia, Guatemala and Panama.
Founder
AH Consultorias , San josé - CDI
De Août 2016 à Mars 2018
Commercial
• Development of customers’ portfolios.
• Elaboration of cost estimates and commercialization of all-inclusive event packages (management of sites, activities, catering, etc...).
• Deployment of national event animations.
• Business contact with the important accounts.
• Negotiation with suppliers.
• In charge of the logistics, purchase of benefits.
• Responsible for the development, piloting of the activity of market professionals and associations.
• Financial management and analysis and study of "Business plan".
• Sale of services of consulting marketing.
• Development of customers’ portfolios and regular contact with important customers.
• Development of a network prescribers on the catchment area.
Traditional Marketing
• Deployment plan strategic marketing and business analytics.
• Establishment of promotional products, catalogues, web campaigns, trade show stands
• Competitors Intelligence and Analysis.
• Evolution of brand positioning.
• Development of marketing & sales support for the commercial team such as commercial presentation, offers, etc.
• Events organization.
Digital Marketing
• Implementation of digital marketing for the group.
• Strategy of social media: implementation of an editorial strategy, design and production of content (content brand) on various social networks of the company.
• Definition and deployment of social media policy: editorial calendar.
• Launching of the e-commerce group.
Communication
• Development of press relations.
• PR strategy and operational implementation directly or via a PR Agency.
Regional marketing manager
GRUPO SEGA , Guatemala - CDI
De Juillet 2014 à Juillet 2016
Management
• Responsible for an international team: 6 telemarketers, 1 designer, 1 webmaster, 1 event coordinator, and 1 business analyst located in different countries (5 in Guatemala, 1 in Salvador, 1 in Costa Rica, 1 in Panama, 1 in Honduras and 1 in Nicaragua).
• Budget development and oversight 'Business Plan' followed by periodic budgets for Central America.
• Ensure regular "reporting" to the Steering committee.
• Financial analysis and management of the events in Central America
• Development for marketing/commercial relations for suppliers such as Microsoft, Dell, HP, etc.
• Creation and launching of the Panama and Republican Dominican office.
Traditional Marketing
• Deployment plan for Central America (65 M USD) strategic marketing and business analytics.
• Establishment of promotional products, catalogues, web campaigns, trade show stands
• Competitors Intelligence and Analysis.
• Evolution of the Sega brand positioning.
Digital Marketing
• Implementation of digital marketing for the group.
• Strategy of social media: implementation of an editorial strategy, design and production of content (content brand) on various social networks of the company.
• Definition and deployment of social media policy: editorial calendar.
• Launching of the e-commerce group (www.nuagessega.com).
Communication
• Development of press relations.
• PR strategy and operational implementation directly or via a PR Agency.
• Integrating Innovation for Central America team.
Budget/marketing manager
Colgate-Palmolive , Guatemala - CDI
De Avril 2013 à Juillet 2014
Finance
• Budget Management for Salvador (63 Million USD).
• Budget Management for all UAP categories within Central America (43 Million USD).
• Director of budgets and followed periodic budgets for the El Salvador and UAP.
• Definition of the profitability of marketing actions.
Financial Marketing
• Design and management of marketing, financial analysis or sales for the El Salvador and the UAP product range.
• Creation of volume, margin, price and sales. Monthly net financial reports destined for all of Central America.
• Elaboration of cost estimates and commercialization promotions.
• Development of marketing actions KPIS.
• Vigilance product positioning.
Sales & marketing manager of the aerospace, defence & security (ads) business domain
THALES , Madrid - CDI
De Septembre 2009 à Décembre 2012
Marketing
• Implantation and management of GCRM in Spain.
• Development of marketing & sales support for the commercial team (7 persons) such as commercial presentation, offers, etc.
• Competitors Intelligence and Analysis.
• Elaboration of Commercial Report and SITCOM (provisional Business for the 5 next years) for the CEO of Thales Spain for the headquarters in France
• Elaboration of the multi-year Budget (5 years) in relation to SITCOM.
• Events organization (Corporate and External: Eurosatory, Homsec, Euronaval, Technoday….).
• Launching, Development and Management of opportunities classification for ADS
• Elaboration of regular reports for the ADS Director: Marketing & Sales, critical offers (stake, situation) for the headquarters in France.
• Elaboration of monthly financial reports for the CEO of Thales Spain: the “Business Operational Review” to supply to the headquarters in France.
• Evolution of the positioning of the Fullmar product.
• Management and financial analyses of events.
Business
• Re-sales business line Manager between Thales group, KAM’s and resellers for Optronic and communications products.
Commercial adviser for professional customers and private banking
BNP Paribas , Pontoise - CDI
De Mai 2006 à Août 2009
Management
• Supervision and management of bank agency staff (13 persons).
• Management and animation of the commercial activity of bank agency.
• Analysis and client risk management.
• In charge of banking risk, financial risk and compliance.
Commercial
• Responsible for the development, piloting of the activity of market professionals and associations.
• Training and installation of funding files (goodwill, work, cash, BFR).
• Financial management and analysis and study of "Business plan".
• Management of financing plans (Budget reaching 650,000.00 Euros).
• Sale of banking products, factoring.
• Management of double relationship private / professional.
• Development of customers’ portfolios and regular contact with important customers.
• Development of a network prescribers on the catchment area.
• Development of fiscal optimization system for the customer. Marketing of foresight "Madelin" and employee savings contracts.
• Profitability Increase of my customers portfolios (+ 5% of PNB).
Event manager
CDS groupe , Saint-cloud - CDI
De Juillet 2004 à Mai 2006
Commercial
• Development of customers’ portfolios.
• Elaboration of cost estimates and commercialization of all-inclusive event packages (management of sites, activities, catering, etc...) from 10 to 350 people.
• Responses to public tenders.
• Deployment of national event animations.
• Validation and client litigation management.
• Monitoring budgetary and administrative projects.
• Business contact with the important accounts (Dexia, Inserm, Otis….) and support during events.
• Negotiation with suppliers.
• In charge of the logistics, purchase of benefits.
Marketing
• Organization of national and international corporate events.
• Competitors Intelligence and Analysis.
Management
• Team management during the events.
• Supervision during the events, and logistics manager.
Commercial
METRO CASH AND CARRY , Trappes - CDI
De Janvier 2001 à Mai 2002
• Development of my customers’ portfolios and increase of profitability.
• Business negotiation.
Formations complémentaires
Bachelor of Business Administration (BBA)
Hogeschool van Utrecht - Negocio, Marketing y Comunicación
2004 à 2005
Negocio, Marketing y Comunicación
Master's degree
Paris School of Business - Marketing y Publicidad
2002 à 2005
Marketing y Publicidad
Diplomatura
Universidad Marie Curie - Administración y Ventas
2000 à 2002
Administración y Ventas
Parcours officiels
Langues
Français - Langue maternelle
Espagnol - Courant
Anglais - Courant
Compétences
Centres d'intérêt
- Sport
- relation culturelle